The existing mobile banking app had low user satisfaction scores and high drop-off rates. Users found it difficult to complete common banking tasks and were frustrated by the complex navigation.

I conducted user interviews, analyzed app analytics, and created user personas to understand pain points and user needs. This research informed the redesign strategy and prioritization of features.

Through competitive analysis and user interviews, I identified key pain points: complex navigation, too many steps for common tasks, and confusing terminology. Users wanted quick access to account balances, transfers, and transaction history.

The redesigned app resulted in a 40% increase in user satisfaction scores, 25% reduction in support calls, and 30% increase in mobile banking usage. The simplified navigation and streamlined workflows significantly improved the user experience.

The final design featured a simplified navigation, personalized dashboard, and streamlined transaction flows. The new interface prioritized the most common tasks and provided clear feedback at each step.