The practice of designing, distributing, and collecting business cards
feels antiquated, and with the widespread movement to mobile technology
in business, we started working on a complete app to design, share,
collect, and organize digital business cards.
I lead our initial discovery and market research into the needs of business professionals in
the arena of networking.
Paper business cards, a long-standing cornerstone of the business world, came with many of
its own problems:
Leaving an event with a large handful of business cards to manually sift through and
manage causes strain on professionals
Over 80% of business cards are thrown away after 2 weeks.
Redesigning & ordering new cards creat unneccesary delays
Managing consistent branding for large & dynamic teams can be a challenge
We aimed to revolutionize this old networking tradition, by building a digital solution to aid an ever
changing business world.
After organizing with our development team and structuring our project timeline, I lead our design efforts of creating user flows through our system to use as our main design spec
before beginning designing the wireframes.
We went through multiple rounds of design iteration, and I solidified a intuitive UI and developed the
front-end of the application as well as the administrative web portal. I also lead the
branding efforts and motion design involved in the prototyping of the app pages.
We ideated and researched what modern professionals need to utilize
Create multiple business cards
all on the same account, ready to share via text or within the app
Easy to use card designer, with
multiple pre-installed dynamic templates
Sortable contact list with
enhanced privacy protection, so only the people you want have your information
Show your support of your
contacts by endorsing their card
Up to date analytics showing how
your contacts are interacting with your Tinkit card
interactions, we created a patented interaction, the handshake,
to seamlessly connect two users and instantly shares their Tinkit card to the
Once we stablished how individuals on the front lines could create and share their business
cards, we looked beyond to how companies of any size can synchronize their users with
business cards that unify the brand for each employee. Businesses can create groups of their
employees and, through one web portal, manage everyone's Tinkit card with all relevant
up-to-date information, from roles & positions to contact information.
To market Tinkit, I organized and filmed a tutorial video series with my team, and we
created multiple interaction demos. I combined these with animated walkthroughs I created in
After Effects to properly showcase what this app could do to improve the networking